5 Proven Tips for Choosing a Web Designer in Rochester Hills (Essential Guide)

by | Aug 1, 2025 | Sails & Sales

Guide to Choosing a Web Designer in Rochester Hills

Brought to you by Shrimp Boat – Clean, Custom Websites That Work 24/7

In today’s world, your website is kind of like your business card, storefront, and best employee all rolled into one. If someone Googles your business and gets no result – or worse, lands on something outdated and clunky – it doesn’t exactly inspire confidence.

So whether you’re running a coffee shop, law firm, boutique, or auto repair shop in Rochester Hills, it might be time to ask:
Is my website actually helping my business – or just existing?

This guide breaks down how to choose the right web designer and explains how the right website can do more than just “look nice.”

Why Your Website Should Work 24/7

A good website doesn’t just sit there. It works around the clock – answering questions, bringing in new leads, taking orders, booking appointments, and showing off your work. And it does it without taking a break or asking for PTO.

Think about these everyday examples:

  • Someone’s searching for a local caterer at night – your site helps them book a tasting.
  • A homeowner needs an electrician – they find your services, reviews, and contact form easily.
  • A curious shopper checks out your store’s hours and directions from their phone.

That’s the kind of around-the-clock presence that helps local businesses grow.

What to Look for When Choosing a Web Designer in Rochester Hills

Not every web designer has the same skills – or priorities. Here’s what actually matters when picking someone to build (or rebuild) your site:

WordPress Experience

WordPress powers over 40% of websites. It’s stable, flexible, and user-friendly. A strong designer should be able to build a custom WordPress site that looks great and is easy to maintain.

Strong Graphic Design

Design isn’t just about colors and fonts – it’s about representing your brand clearly and professionally. A designer with strong graphic design skills will make sure your site reflects your business, not just a template.

SEO Built In

Search engine optimization (SEO) helps people find your site on Google. Good designers build SEO into your site structure from day one – page titles, meta descriptions, headings, image tags, and keyword-focused content all matter.

Mobile-Friendly Design

Most people are browsing on their phones. If your site isn’t mobile-optimized, you’re losing customers. Responsive design ensures your site looks great and works properly on any device.

Shrimp Boat: A Trusted Local Web Design Company

Shrimp Boat is a Rochester Hills-based web design company that creates clean, fast, and mobile-friendly websites using WordPress. It should be definitely considered while choosing a web designer in Rochester Hills. The focus is on building websites that don’t just look good – they help businesses grow by generating leads, improving search visibility, and supporting the brand around the clock. Each website is designed with visual clarity, simple navigation, and smart SEO strategies built into the framework. That means better Google rankings, stronger first impressions, and a better experience for visitors – on any screen. Shrimp Boat has helped local businesses improve online visibility, increase sales and bookings, and build trust with their customers. The goal is simple: create websites that actually work for real businesses.

How a New Website Helps Your Business

Here are a few ways a professionally designed website can benefit your Rochester Hills business:

  • Get discovered on Google through SEO-focused structure
  • Showcase your products or services clearly and professionally
  • Take online orders or appointment requests at any time
  • Answer common questions and reduce time spent on phone calls
  • Make a strong, trustworthy first impression

Unlike print ads or business cards, your website never stops working.

Tips for Hiring a Web Designer

  • Review their portfolio to see recent work
  • Ask if SEO and mobile design are included from the start
  • Clarify who owns the website and domain after launch
  • Ask about ongoing support and update options
  • Choose someone who understands the needs of local businesses

Ready to set sail?

Let’s map out your digital journey together. Whether your site needs a refresh, your brand needs personality, or your marketing needs momentum - I’m here to navigate.

Welcome aboard Shrimp Boat - time to drop anchor and grow your business online.