Planet Hair Color
Website Development & E-Commerce Implementation
Client:
Planet Hair Color
Kathy Partin, ABCH – Hair Color Specialist in Troy, Michigan
My Role:
Web Developer
Timeline:
4 Weeks
Project Type:
Multi-Page Website Development with E-Commerce Integration
The Challenge
My business partner, graphic designer Bianca Bering, approached me to develop a comprehensive website for her client, Kathy Partin, an American Board Certified Haircolorist with over 40 years of experience. Bianca had created the complete visual design and branding for the site, and the project needed a developer who could implement both the design and complex e-commerce functionality.
The project requirements were:
- Build a multi-page website based on provided design mockups and graphics
- Implement e-commerce functionality for physical product sales (Color Zen additive)
- Set up digital download sales for educational content (Color Concentration Guide)
- Integrate PayPal for secure online payment processing
- Create multiple product purchase options with varied pricing
- Ensure the site was responsive and optimized for conversions
- Set up domain, hosting, and ongoing maintenance
The Goals:
Serving Troy's Business Community
PlanetHair Color showcases the quality web development work I provide to businesses throughout Troy, Michigan. Whether you’re a salon, spa, retail shop, or service professional in the Troy area, I understand the local market and can build solutions that help your business thrive.
Learn more about our web design services in Troy, Michigan
Key Features
Multi-Page Architecture
- Home page highlighting services and expertise
- Dedicated Color Concentration Classes page
- Color Zen product page with detailed information
- Hair FAQs and educational resources
- Gallery showcasing hair color work
- Contact page with booking information
- Strategic navigation guiding visitors through the sales funnel
E-Commerce Implementation
- Physical product sales for Color Zen jars (4 oz and 16 oz sizes)
- Multiple product bundles with discounted pricing
- Digital download functionality for Color Concentration Guide
- Secure PayPal payment integration
- Shopping cart and checkout process
- Order confirmation and delivery system
Infrastructure Setup
- Domain configuration and DNS management
- WordPress installation and configuration
- Hosting setup optimized for performance
- SSL certificate implementation for security
Development Features
- Faithful implementation of designer’s specifications
- Clean, semantic code for optimal performance
- Custom programming for e-commerce functionality
- Responsive design ensuring perfect display on all devices
- Fast loading times and optimized user experience
Technical Implementation
The website was built using WordPress with a custom Divi template, enhanced with custom programming to match the designer’s specifications and implement robust e-commerce functionality. This approach provided the flexibility needed for both the unique design and complex shopping features while maintaining a stable, manageable platform. Key technical aspects included:
Custom Development
Responsive Design
WordPress + Divi
Digital Delivery System
E-Commerce Integration
Domain & Hosting
The Results
The completed website successfully brought the designer’s vision to life while providing PlanetHair Color with a powerful business platform:
- Professional, multi-page website that showcases Kathy’s expertise and services
- Fully functional e-commerce system enabling online product sales
- Multiple purchase options with bundle pricing to maximize revenue
- Secure digital download delivery for educational content
- PayPal integration providing trusted payment processing
- Fast-loading, responsive website that converts visitors to customers
- Reliable hosting and technical infrastructure
- Ongoing maintenance ensuring the site stays secure and up-to-date
- A complete business platform supporting both service bookings and product sales
Takeaways
This project demonstrates the value of combining beautiful design with powerful functionality. For service professionals selling both expertise and products, having a website that can do it all, showcase services, educate potential clients, and process sales, is essential for business growth.
The e-commerce implementation proved that even small businesses can have sophisticated online sales capabilities without the overhead of enterprise platforms. By integrating PayPal and digital downloads, Kathy can now sell her proprietary products and educational materials to clients nationwide, expanding her business beyond the Troy salon.
Working collaboratively with a designer once again highlighted how the combination of strong visual design and solid technical implementation creates websites that are both beautiful and profitable.
Ready to set sail?
Let’s map out your digital journey together. Whether your site needs a refresh, your brand needs personality, or your marketing needs momentum - I’m here to navigate.