In this day and age if a business is not present online, it might as well not exist at all. At some point every business owner is facing the decision of getting a website set up. There are a few things that need to be done before the website building process can start.
The first thing is choosing and registering a domain name. The most popular domains are .com, but there are other options, such as .me, .us, .net, so there is a lot to choose from. It is a good idea to have a domain name that is memorable and connected to the business in some way, but it does not have to be the business name. It can, however contain a keyword, which may help to get the website a better position in Google search results. It’s a good idea to have different options to choose from when it comes to domain name because a lot of popular ones are already taken. The availability can be easily checked on any domain name search. Once that is done the name has to be registered. It can be done for as low as $11.99 for the first year. I recommend using GoDaddy for domain registration. They are not the cheapest option out there, but the customer support is amazing and definitely worth the extra buck. I always help my clients find and register the perfect domain for their business.
Once the domain name is registered the next step Is getting a hosting, where the website will be placed. Usually the web developers / web designers will use their own hosting for the websites they build, but if someone is building a website by themselves they also need to pay for hosting services. I share my hosting for most of my clients. It is easier for me to keep everything up to date and manage it all in one place. Now, there are different options when it comes to choosing the right hosting for the website. Single website hosting can be bought for $3.99/month and I believe it is enough to launch a business page. For businesses that are growing and expanding web hosting might be a better option, as it works faster and it can be used for more than one domain. There are also virtual private servers (VPS) and dedicated servers that are meant for very heavy web traffic and are rather expensive (dedicated server can cost even a few thousand dollars per month). I recommend starting slow and cheap, as the website can be migrated to a different hosting at any time.
The domain has been chosen and registered, the hosting has been paid for, it is time to actually build a website. Again, there are a few options to go about building a website. Hosting providers usually offer website builders that can be purchased and used. These work well for very simple websites, but I would not recommend using them. They have many limitations and there is no control over many aspects. Another way to go is getting a template. Many website templates are available on the market for around $50. They are most often created for use with WordPress or Joomla content management system (CMS) and basic coding knowledge is necessary to build a website using these templates. The easiest, but definitely not the cheapest way is to hire a website designer / developer. Web developer can create a website based on a template or build it from scratch. I highly recommend the latter, as custom built websites are made specifically for one business and they best fit the business needs. They can also be changed, adjusted, and can grow with the business. Web developers usually can offer more services than just building a website, but this is a topic for a separate blog post. Stay tuned!
I hope this article was helpful. If you have further questions go ahead and send me an email.