Case Study · Website Design & SEO
Website Design for a Law Firm in Poznań, Poland
Client: IDZIOREK & WSPÓLNICY Kancelaria Prawna
A new Polish-language website for a law firm that had nothing more than a placeholder page. Built to stand out from the usual legal template, to be found on Google, and to turn visitors into consultations.
● Client
IDZIOREK & WSPÓLNICY
Law Firm, Poznań, Poland
● Scope
14-page website
SEO foundation
● My Role
Designer, Developer
& Project Manager
● Project Type
New website
Polish language
Challenge
In practice since 2010, no website to show for it.
IDZIOREK & WSPÓLNICY is a Poznań law firm working on construction investments and real estate, corporate law, court proceedings, and Swiss franc loan disputes. It has been in practice since 2010, and its website was a single placeholder page with a contact form.
That is a common place to be: a firm with a strong reputation and an online presence that says almost nothing about it. The new site had to build credibility in the first few seconds, introduce the people behind the firm, give each practice area a page of its own, and make it easy to ask for a consultation. All in Polish, for a Polish audience, built by a studio in Michigan.
Approach
A law firm website with a point of view.
I started with wireframes, so the firm could react to structure and content before any visual design existed. From there, three decisions shaped the site.
01
A homepage that doesn't look like every other law firm
The homepage opens with a slider of animal photography, each image paired with a short line in the firm's voice, like "We fight like a lion for your success." It gives visitors something to remember. Below the hero the design stays restrained in navy, bronze, and cream, so the firm still reads as serious.
02
A structure that follows how clients choose
The navigation answers the questions a client asks first: what does this firm do, who are these people, and how do I reach them. Each of the four practice areas has its own page, every team member has a profile, and the contact page is one click away from anywhere.
03
Built to be found
A good-looking site that nobody finds is only a brochure. Search groundwork went in from the start: a clean page structure, local business markup, and tracking that shows which pages bring in real inquiries.
Work
From a placeholder to a full site.
Before, one page with a contact form. After, a full 14-page website presenting the firm, the team, four practice areas, and clear routes to a consultation.
Outcome
A website worth sending people to.
IDZIOREK & WSPÓLNICY now has a website that presents the firm, the team, and every practice area properly. It launched in September 2026, and the firm was very happy with the result.
The bigger result is structural. The site is now a foundation the firm can build on, not a placeholder waiting to be replaced.
"Working with Shrimp Boat was an absolute game-changer for IDZIOREK & WSPÓLNICY! They created a highly professional, sleek, and modern website that perfectly reflects our law firm's core values and standard of excellence. Beyond web development, their comprehensive marketing and SEO strategies have significantly boosted our online visibility and client engagement. The team is incredibly knowledgeable, proactive, and dedicated to delivering results. We couldn't have asked for a better marketing partner and highly recommend Shrimp Boat to any business looking to elevate their brand!"
Marcin Idziorek
Legal Counsel (radca prawny) · idziorek.law
Need a website, or a better one?
If your business has no website yet, or one that no longer does it justice, the approach is the same: a clear structure built around how your customers choose, one memorable idea that sets you apart, and search groundwork done properly from the start. I work in English and Polish, from Rochester Hills, Michigan. You can read more about how I work, see the rest of the portfolio, or read on the blog about why most law firm websites underperform.
Let's Build Something
Every project starts with a conversation – a chance to learn about your goals, your business, and what you’d like your online presence to say about you. From there, I guide you through a clear, creative process that makes building your website simple, collaborative, and stress-free.