What I do
Emails your customers actually open.
Setup, campaigns, and automation.
Email is the highest-ROI channel in marketing, and also the easiest to do badly. I set up your list, write the emails, and build the automation that keeps you top of mind without turning into another sender they mute.
● Deliverables
Setup, campaigns, automation
● Platform
Mailchimp, Klaviyo, any major ESP
● Timeline
2 to 4 weeks to launch
● Best For
Local firms, service providers
What you get
Three ways I help you use email well.
02
Campaigns you actually send
Monthly newsletter or promotional campaigns written in your voice, designed to match your brand, and scheduled around when your customers actually check email.
01
Setup & migration
Platform choice (Mailchimp, Klaviyo, ConvertKit, ActiveCampaign, whichever fits). List cleanup, deliverability check, sender authentication. If you're already on a platform and something feels off, I audit and fix.
03
Automation that runs itself
Welcome series for new signups. Follow-ups after purchase or inquiry. Re-engagement for customers who've gone quiet. Set once, refined quarterly.
Who this is for
Businesses I do this best for.
Local businesses with a customer list already sitting somewhere
Retailers with seasonal promotions
Firms wanting to nurture referrals more consistently
Service providers who want to stay in touch without cold outreach
Any business whose current email is one campaign a year at Christmas
Not a fit for: mass cold-email outreach or anything requiring purchased lists.
FAQ
Common Questions
Which email marketing platform is best for a small Michigan business?
Depends on your list size and what you want to do. Mailchimp for simple newsletters. Klaviyo for e-commerce. ActiveCampaign for more automation. ConvertKit for creator-type businesses. I recommend after the first call based on your actual situation.
How often should a Metro Detroit business send marketing emails?
Once a month is a healthy floor for most local businesses. More if you have something genuinely worth saying, less if you do not. The worst thing you can do is email every week with nothing to say.
What should I do if I don't have an email list yet?
We start building one. Sign-up forms on your site, an incentive to subscribe, patient list-building through your existing customer touchpoints. It is slower than buying a list (never buy a list, by the way), but it is the only path that leads to a list that actually opens your emails.
Can you set up email automation for new customers?
Yes. Welcome series for new signups, follow-ups after purchase or inquiry, re-engagement for customers who have gone quiet, birthday or anniversary campaigns. Set up once, refined quarterly.
Is email marketing worth it for a local Rochester Hills business?
Yes, if you have customers who have bought from you before or expressed interest. Email is the highest-ROI channel in marketing, with the lowest cost per touch. For local businesses especially, it keeps you top of mind for repeat work and referrals.
How do I keep my emails out of the spam folder?
Technical setup matters: SPF, DKIM, and DMARC authentication on your sending domain. Content matters too: avoid spammy subject lines, keep your list clean, let people unsubscribe easily. I handle the technical setup during the initial build.
Let's Build Something
Whether your site needs a refresh, your brand needs personality, or your marketing needs momentum, I'm here to navigate.